Dog Subscription Box
Purpose: Web & Print Media
Animal Talent: 22 family dogs
Agency: PB&J (Toronto)
Art Direction: Rob Godfrey
Barkersons was developing their marketing plan to launch its new premium dog subscription box. The brief called upon us to create an image library of dogs of all breeds and sizes alone, as well as interacting with the toys and treats in the upcoming #bagofbarks. We also completed some product only images.
All images were shot in one day, on a white seamless backdrop. We set up a studio at the client’s location and pet parents brought their dogs in one by one to be photographed.
We brought a minimal crew for in order to maintain a safe set and observe health and safety protocols for commercial photography sets during the pandemic.
Some images were subsequently licensed to the sister company Park9 for their signage and collateral.