Client: Mushy Beds™
Client Location: London, UK
Animal Talent: Teddy, Daisey, Milo
Mushy Beds™ makes the original cuddle bed and was featured on Shark Tank.
The brief required us to scout 3 small-medium dog breeds in various colours and hair type, and to photograph each of them on the 3 different coloured beds and blankets Mushy Beds™ sells. The beds and blankets are meant to give dogs a sense of calm and relaxation. So, we hired models that had a calm demeanor and one that was able to put their head down on command. But, the bed lives up to his claims at making dogs feel comfortable – one of our models legitimately fell asleep during the shoot!
The dog models were photographed in-studio one at a time to ensure that we maintained social distancing protocols.