Puppers / Letterkenny
Event
Client: Letterkenny / Puppers beer
Purpose: Experiential Marketing
Agency: B Street Communications
The Puppers Pup-Up Shop was producerd by B Street Communications and featured the beer made famous by the Canadian show Letterkenny.
Shooting tethered, each dog was photographed against a white background. The resulting photo was extracted, edited, printed and placed on a Puppers beer can that the human walked out with. All within a few minutes.
Six winners of the over 100 dogs were chosen to be printed in red and randomly placed in cases of Puppers beer and distributed throughout Ontario. The game was to find them!